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Generate QuizWhich of the following is a strategy to overcome the 'Intention-Action Gap' in pro-environmental behavior?
- Providing more information only
- Reducing friction - making sustainable actions convenient, affordable, and socially visible
- Ignoring behavioral barriers
- Relying solely on moral appeals
Answer: Reducing friction - making sustainable actions convenient, affordable, and socially visible
Bridging the gap between environmental concern and action requires addressing practical barriers like cost, convenience, and social norms alongside awareness.