Which behavioral intervention strategy uses 'nudges' to make sustainable choices easier without restricting freedom?
- Command-and-control regulation
- Choice architecture - altering how options are presented to guide decisions
- Complete bans on unsustainable products
- Heavy taxation only
Answer: Choice architecture - altering how options are presented to guide decisions
Nudges, based on behavioral insights, redesign decision contexts (e.g., default options, salient information) to encourage pro-environmental choices while preserving autonomy.