Which of the following best describes 'Greenwashing' in the context of environmental marketing?
- Using eco-friendly packaging
- Making misleading claims about the environmental benefits of a product or practice
- Certifying products through legitimate eco-labels
- Investing in renewable energy
Answer: Making misleading claims about the environmental benefits of a product or practice
Greenwashing deceives consumers by overstating environmental credentials, undermining genuine sustainability efforts and eroding trust in green claims.