The 'Swabhiman' initiative, launched by the Government of India and the RBI, was primarily focused on:
- Providing free life insurance to all rural citizens
- Ensuring financial inclusion by extending banking facilities to unbanked rural habitations
- Digitizing all land records in rural India
- Providing interest-free loans to women self-help groups
Answer: Ensuring financial inclusion by extending banking facilities to unbanked rural habitations
Launched in 2010, the Swabhiman campaign aimed to provide basic banking services to habitations with a population above 2,000. It utilized the Business Correspondent (BC) model and ICT-based accounts to bring the unbanked rural population into the formal financial fold, laying the groundwork for later schemes like PMJDY.